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Product Creation
The tools and how-to you need to create info products using your Mac
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 MacSpeech Dictate: The most essential program for Web marketing
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more
Synthetik's Studio Artist may be the best graphics program you never
heard of!
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more
Are
Macs better than PCs for Internet marketing? We weigh the evidence, you
decide!
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As an Internet marketer, you are essentially an information
marketer, and that's what this site is all about. Here you will find
reviews of Mac software, hardware and training materials that is
essential to infopreneurs as well as essential "how to" information
specifically geared for Mac users.
Purchasing a Mac
The Macintosh is the essential tool of our trade. Read our buying tips on how to get the most for your money.
How To Buy a Mac: Best Buy, Apple Store, or Online?
Using the iPhone
Can you use an iPhone in Internet marketing? If you spend any time on the road, the answer is a resounding yes.
With
a mind boggling 100,000 apps that run on the iPhone, the device has
gone from being a mere cell phone to "your computer away from the
computer." You can surf the web in brilliant detail using a version of
Safari that works much like the Safari on your Mac, check up on your
sales totals for the month, create to do lists for the coming days and
weeks, read and send e-mail from the same accounts as you use on your
Mac, check up on the success of your current Web campaign, and more.
Here's our rundown of the best iPhone apps for Internet marketers.
Macintosh Training
Understanding
the basic elements of using a Mac is essential although the Mac is easy
to use, it has a great deal of depth and power and it is useful to
start with a bit of instruction to take the best advantage of it.
David Pogue's Mac OS X Snow Leopard: The Missing Manual is the essential book for
new (and maybe even seasoned) Mac users. Pogue covers much ground in
this book. The book is written as an introduction to the Mac operating
system even for people who have never sat down at a Mac before. This
means that the book really covers not just Snow Leopard, but every
version of Mac OS X.
Snow Leopard: The Missing Manual review
Software Training
Learning
to use your Mac to make money on the Internet means that you will have
to learn to use some software. This includes word-processing software,
article submitting software, HTML editors, and more. But we all have
some software that we've never quite gotten around to mastering yet.
Mac programs tend to be easier to use than Windows programs, but we Mac
users tend to compensate by buying more stuff! Here are a few of Tim's
Instant Tips for learning how to use software quickly.
Word Processors
Along
with website creation, writing is a core activity for information
marketers. although you can enter text directly into your HTML editor,
you may prefer to start with a word processor.
The venerable
Nisus Writer is a powerful word processor that combines several
functions that you will wish were a part of all software, along with
others that only power users would lust after. But if you need some of
the features Nisus Writer offers, the program can be a lifesaver.
Nisus Writer review.
Voice Dictation
As
information Internet marketers, we need to share information in the
most efficient way possible. This is largely done through articles. The
whole information industry revolves around how to add the most useful
content to one's website in the quickest time possible.
Enter MacSpeech Dictate. Based on
the legendary Dragon NaturallySpeaking technology, MacSpeech Dictate
requires less than five minutes of initial training and renders better
accuracy than the old programs did even after hours of training!
MacSpeech Dictate review
Scanning Hardware
Scanners
long ago ceased being "sexy" or "cutting edge," but they are still
incredibly useful devices for all computer users, including web
marketers. With a scanner, you can bring in logos for incorporation
into a website, scan drawings, and capture photographs for
manipulation, then add them to your sales page.
How to buy a scanner
Mac Maintenance And Backup
It
is said there are two types of computer users in the world: those who
have lost valuable computer data and those who are going to. If you are
concerned about data loss, backing up is the most important thing you
can do. Intego Software offers Personal Backup, which may just be the easiest-to-use Mac backup program ever made.
Personal Backup review
Web Graphics
Internet
marketers often have to create graphics as part of their daily
workflow. How about full-sized ebook covers? Forget those skimpy little
box shots that some people consider to be a "cover." Why not use the
first page of your e-book for a full-page sized graphic image? Graphics
software can also be used for the cover of real, physical books. Or
CD-ROM labels, or web graphics, etc. etc.
Studio Artist is
advertised as the first commercial software that knows how to draw and
paint. Take an ordinary image and generate a work of impressionist art.
The developer of the program, Synthetik Software, calls this
“Intelligent- Assisted Drawing.” Synthetik says the program is “Based
on music synthesis, cognitive neuroscience and visual perception.”
Studio Artist review
GraphicConverter
is one of the most powerful shareware programs in existence. Don't let
the name fool you: while it is second only to Equilibrium DeBabelizer
Pro 6 in its graphic conversion capabilities, it is so much more than
"just" a graphic conversion utility. It is an image editing tool (ala
Photoshop), a paint program, a slide viewer, even an animation maker.
Read our GraphicConverter overview
Adobe Illustrator is a program that creates vector graphics, and
in this market it has no major competitors. Illustrator CS4 is Adobe's
upgrade to stay in competition with its only rival--itself! Fortunately
Illustrator continues to be great for graphic artists.
Adobe Illustrator CS4 review
Site Promotion
Now that you've created your website, all you need to do is let the entire world come flocking to your door, right?
Not
so fast. Someone once pointed out that, in the world of print
publishing, one is limited by publishing costs and the size of the
printed page. On the Web, however, one is limited by the attention span
of the average person and the number of other resources (other Web
pages) competing for their attention. In other words, creating a Web
page is relatively easy. The hard part is getting people to actually
visit it. Here's what works and what doesn't.
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Website
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