Using the iPhone for Internet Marketing

It's like a mobile, always-connected "Mac" in your pocket



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Can you use an iPhone in Internet marketing? If you spend any time on the road, the answer is a resounding yes.

With a mind boggling 100,000 apps that run on the iPhone, the device has gone from being a mere cell phone to "your computer away from the computer." You can surf the web in brilliant detail using a version of Safari that works much like the Safari on your Mac, check up on your sales totals for the month, create to do lists for the coming days and weeks, read and send e-mail from the same accounts as you use on your Mac, check up on the success of your current Web campaign, and more.

The iPhone has achieved a stunning success in the smart phone market place for a reason: it brings Apple's  quality of workmanship, smoothness and brilliant interface design to the smart phone.

In fact, millions of people who would never think of purchasing a Mac because they are locked into the PC mindset have giddily embraced the iPhone. The iPhone (an iPod) was Apple's brilliant "foot in the door" that got many PC users to consider the Apple product line. PC users could enjoy apples quality of engineering without the hassle of learning a new computer system and transferring all their files over. In fact, many PC snobs who looked down on the Macintosh have become some of the foremost proponents of the iPod and iPhone line.

In many ways, the iPhone is like a "Mac in your pocket."It embodies the same stunning quality of engineering and brilliantly well-thought-out interface of the Macintosh. All in a package you can carry in your pocket or hold in the palm of your hand.

Following is a roundup of a tiny selection of the available iPhone apps that can be of use to Internet marketers. You may want to bookmark this site, as we will be adding reviews of more and more useful apps as we discover them.


Action Lists

Creating to-do lists and goals is an important daily activity for any successful business person. Action Lists is one of many to-do list managers available for the iPhone. Action lists is an app that seems simple at first glance but reveals an impressive amount of depth once you start exploring it. The main screen contains a list of the current to do lists that you have set. Tapping any one of these items brings up the task details screen in which you can assign the task to a project, set the context, assign a start and due date, set repeat options, add notes, and more. Buttons visible at the bottom of the screen provide quick links to available options.


   
 
Roambi

Roambi (pronounced roam-bee) is the slickest, smoothest app for the iPhone I have found to date. It is essentially a spreadsheet program, but, rather then trying to shrink down a standard computer spreadsheet to the iPhone screen, it instead reconfigures the way the data is displayed. It can display data as a stack of cards and a card file, as a catalog of line charts, as a simple interactive pie chart  or as a detailed "super list" showing bar graphs for an extensive list of items.


Roambi doesn't simply show a scaled-down subset of your spreadsheet data; instead, it totally reconfigures it to perfectly fit the iPhone screen and capabilities. In a Roambi data view, all of the information in a large spreadsheet is accessible, but reformatted in such a way that it is actually kind of beautiful.


   

   
   
AmbiScience Brain Power

Sometimes when you're on the road you simply want to drown out the hubbub and noise around you. AmbiScience Brain Power can help. It plays a number of soothing sounds that, with headphones, can help you concentrate. The app claims to "sync your brain waves which leaves you feeling refreshed, peaceful and inspired." I don't know about that, but I do know that this app is a good way to drown out extraneous sounds.



Aji Reader

Aji Reader is an app that allows you to--get this--view full-sized PDF files on your iPhone. Simply enter in the URL at which the PDF that you wish to view is found on the Web and it will be downloaded to your device. Viewing a PDF formatted for 8.5 x 11 paper on the 2 x 3" screen can sometimes be a challenge, but landscape mode and the high-resolution of the iPhone screen helps. The app has quite a bit of depth and itself has a 36-page user manual (in PDF format, of course). 



Click the below image to view an actual pixel-for-pixel screen shot taken from the iPhone. Keep in mind that since few computer monitors have the resolution of even the "older" iPhone screen, the full-size image may appear larger than the actual 2 x 3" size of the iPhone screen.

(Note: Apple's new iBooks app also lets you view PDFs on your iPhone.)



ThinkingMap and SimpleMind

Since we rarely think in a linear fashion, and one thought often leads to another in an (hopefully) endless fashion, the mind map as been developed to help us capture our thoughts. Most people think of using a mind map on a large screen, but a number of mind map programs have been developed for the iPhone. If you're on the go and you find yourself with some spare time when a brilliant inspiration hits you, it can be handy to have this in your pocket.

ThinkingMap displays a simple, black-and-white mind map that effectively takes advantage of the small screen real estate, but does not allow you to move or rearrange topics once you have created them.



SimpleMind offers a more colorful but somewhat less space efficient interface that does allow you to move subtopics around By dragging them with your finger (but does not seem to let you reconnect a subtopic to a different topic if you decide it fits better somewhere else). Both apps let you export your mind map as an image that can be much larger than the iphone's screen although SimpleMind offers higher resolution.



Analytics Agent

If you have a spare moment while on the road, why not check up on how your websites are doing? Analytics Agent allows you to access your Google Analytics data through a slick, easy to use interface; just enter your analytics login information and connect!

This is not merely a web page shrunk down to iPhone size. Instead, the analytics data in the form of lists, bar graphs, pie charts and more is reformatted to smoothly fit the iPhone screen. Buttons at the bottom of the interface allow you to view the total number of visits, the number of unique visitors, the page views, the amount of time visitors spend on the site and the bounce rate (the percentage of visitors who view more than just the home page). This app comes in both a free and a paid version. The free version displays ads while the paid version contains more info. Analytics Agent should not be confused with an inferior app simply called Analytics with which I have experienced intractable login difficulties.



This is just a small sampling of the dazzling array of useful apps that can make you productive anywhere you may be. Visit this site periodically for continued coverage of iPhone apps that will prove useful to you in your day to day work.
 

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