You may want to concentrate on carrying products that fall into a particular niche. This will allow you to become an expert on that type of product and to sell it more effectively.
As you become more effective at selling on eBay, you can always expand your product line. You can also try different advertising and sales methods until you find out what works best for each particular product.
Should you list multiple auctions for similar items at the same time? It depends on the type of items you are selling and their differences and similarities. Running multiple auctions of exactly the same item at the same time can make it harder to get a good price for any of them, but if the items are different but related, you may be able to get one bidder to bid on multiple items.
One of the hardest things about selling on eBay can be getting hold of quality and unique items to sell, especially as eBay becomes more popular. One source you may not have thought of are estate attorneys who work with families on disposing a deceased person’s items.
Placing an ad on Craigslist offering to take items on consignment could be a good source of merchandise. You can charge an upfront fee, a percentage of the sale or both. However, be sure to check your local and state laws to ensure that you do not require an auctioneer’s license for this.
Another source of merchandise to sell is that of other eBay auctioneers who have purchased items by the lot or in bulk and who have things that they don’t care to sell. You can make other eBayers aware of your desire to buy excess items of a certain category for a constantly changing source of products.
There are a few pitfalls to be aware of when selling on eBay. One of these is counterfeit or illegal items. Avoid them! You don’t wish to be reported by another seller or a name-brand manufacturer and having your auctions canceled and your eBay membership revoked.
Another pitfall to avoid is bidding on your own auctions or having friends or relatives do so. This is known as “shilling,” and not only is it against eBay’s terms of service, but it is against the law as well. You could have criminal charges brought against you by your state’s attorney general with the aid of eBay.
You can promote your auctions in various ways in order to increase your eBay earnings. One way to do so is through a personal webpage. You can create an online store with links to your eBay auctions. This gives you a professional appearance online and a better sense of who you are to your customers. You can use a Mac WYSIWYG HTML editor like RapidWeaver (pictured) or Sandvox to create your site.
Another tool that is helpful in retaining the attention of loyal customers who are interested in your niche is a mailing list. You can send regular e-mails to your customers to promote your current auctions. Two popular mailing list services are AWeber and GetResponse (the latter even has a handy iPhone app).
There is Mac software that can help you in your eBay efforts. GarageSale by iwascoding comes with a collection of attractive templates, auction tracking, variation support, inventory tracking, eBay Store support, free image hosting and a host of other features. iSale by Equinox offers advanced layout features, video embedding, a research assistant, auction importing, iCal integration, eBay Shop support and more.
Currently there are approximately 430,000 people who are making money on Ebay. This is because it is an efficient and low cost way to reach 45 million people. Do your homework, keep track of your expenses, write out a business plan and be sure to follow it and you will be well on your way to generating a steady income on eBay.