Use Articles To Improve Your Google PageRank

business blogging mac

You have knowledge, information and insights that are worth sharing with others. In fact, that’s probably why you started a website or blog in the first place. And sharing your knowledge with others can be a valuable aid to your site rankings.

The Internet runs on information, and information will always be in big demand online. It is used in article directories, on content farms such as HubPages or Associated Content, and on your own blog or website. You can also submit your articles as guest blog posts to other bloggers and webmasters.

However, you may wonder what qualifications are required in order to write an article. All you need is knowledge on a particular topic that others might benefit from. Most venues may require that your articles be squeaky clean and free of profanity. While they will shy away from content that is the slightest bit racy or suggestive, you can easily find a home for most articles.
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Understanding Basic Mac Terminology

The standard user interface of Mac OS X

Macs have a reputation of being easier to use than alternative computer platforms, such as Windows, but, as advanced machines, they still require knowledge of a fair amount of terminology and procedures in order to operate them effectively.

Knowing basic Mac terminology will help you to talk with other Mac users, as well as to more effectively describe problems you’re having to technical support. Therefore, here are some of the common components of Macs and Mac software .
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Duplicate Content – Will It Cripple Your Website Rankings?

content article marketing_0114

How do you create a blog or website that will appeal to the search engines? It’s not that complicated: have plenty of relevant content that is closely targeted to the theme of your website.

However just about every successful blogger and webmaster (and many not-so-successful ones), are concerned about duplicate content and how it can damage their site rankings in Google.

You will come across such remarks as: “Don’t use private label rights articles because that will hurt your chances of drawing search engine traffic” or “Accept only 100% unique, original submissions on your blog.” Major content sites such as  HubPages, Associated Content, and so on all demand unique articles.

Are they right? Absolutely. These sites have learned by long experience what Google likes and doesn’t like.

But don’t just take their word for it. Listen to Michael Wyszomierski of Google’s search quality team. He says the use of unique content is a key part of Google’s Webmaster Guidelines. He says that “scraped content alone, even high-quality content, does not provide any added value to your users” and “A violation of our webmaster guidelines can negatively impact your performance in our search results.”
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Should You Write An Ebook?

Why should you sell e-books? The Internet is already awash with e-books–e-books about marketing, cooking, cleaning, child rearing, cars, golf and just about everything else.

Some are long with hundreds of pages, and others are short with ten pages or less. With all the e-books out there, surely every imaginable topic has already been covered, right?

Of course not. Even if other e-books are written on the same topic as yours, no one else can cover the subject from your perspective or with your particular style and voice.

Only you have your own specific blend of knowledge on a particular topic. Only you can create an ebook in your own unique way. Your e-book is your own personal take on whichever subject you wish to cover.

Of course, you could always publish a traditional printed book…if you have the expertise a publisher is looking for. If you already have a certain number of published books to your name. If you have connections. If you have a widely recognized name that will sell books. If you’re willing to do all the marketing and promotion of your book anyway.

If you lack any of these things, you’re likely to find that no publisher wants to touch you.
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Finally – An End To the Domain Name Monopoly?

There once was a time when all you needed to do to get a domain name was to contact the creators of the domain name system and ask for it. With the exploding popularity of the Internet, things sure have changed!

The competition for short, pithy domain names has really heated up. Now if you want a name in the popular .com space, you may find that the best choices have already been taken and you must settle for a long and possibly confusing domain name.

The organization that handles Internet addresses, the Internet Corporation for Assigned Names and Numbers (ICANN) created a few more generic top level domains (TLDs) such as info or biz some time ago, but this is not enough. This shortage of top-level domains can create trademark conflicts.

Take Apple Inc. and Apple Records, for example. They’re both legal trademarks and both companies have the right to use the name to sell their respective wares. So which has the legal right to the name Apple.com (or Apple.biz, for that matter)? What if I wanted to start a business called Apple Auto Sales? Do I not have the right to use Apple as my trade name?
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Doorway Pages – Are They a Good Idea?

 

Doorway or gateway pages are a subject that usually comes up by those who are looking for tricks or shortcuts to increase their site ranking. Frequently, those who are too lazy to write decent content resort to this method.

Should you try to enhance your site with so-called “gateway” or “doorway” pages? No! A good site will already contain useful content and relevant keywords that will draw visitors and potential customers. These keywords and phrases are what will be typed into the search engines.

If you have a decent amount of quality content, you won’t  need to resort to tricks and schemes in order to generate quality traffic.

Doorway pages are not only a bad idea; they are in direct violation of Google’s policies. According to Google Webmaster Tools:

“Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.” Google adds that “doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.”

A better answer than using black hat tricks to drive more search engine users to your site is simply to write more content or to hire someone to do it for you.

I have personally come up against competition in regards to a website I operate promoting entertainment services from another marketer who uses doorway pages.

Apparently, in order to market his services to all fifty states, this webmaster or his SEO consultant created a huge set of doorway pages that were apparently designed to bring him nationwide business.

The pages consist of some boilerplate text with the name of the search engine user’s town or city sprinkled in at appropriate points in the text and headline. Doing a search for a string of non-changing text on these pages brought up a mind-boggling 19,000 results in Google!

Not only are doorway or gateway pages in violation of Google’s webmaster guidelines, but they are generally very poorly written as well. Because they are created solely for the purpose of including certain keywords and are designed primarily to attract the search engines, the writing style is usually outrageously bad.

Even if they succeed in tricking the search engines into listing them, most visitors are usually so put off by the hard-sell and repetitive and boring use of keywords that they close the window and fail to explore the site any further!

There is no substitute for adding quality, readable content to your website to increase your search engine rankings and popularity.

Performing your own site optimization is generally cheaper than hiring an SEO professional to do it for you, especially if he resorts to tricks such as the use of doorway or gateway pages that can get your site banned from the search engines!

The Many Methods of Infoproduct Selling

infoproduct marketingAs an online (or off-line) marketer, There are many ways in which you can creatively market your products to prospective customers. While it’s impossible to cover all of the means available in one article, we can certainly touch on some of the best ones.

I think you will find all of the ideas listed here are worth trying out , if not immediately, then at some time in the future. I think you’ll find that most of the ideas listed here are good for any kind of product, but especially information products.

I hope you will view this article as an introduction to many of the methods of selling and that it will introduce you to new terms and concepts that will aid you greatly in the process of marketing.
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Providing Information Will Boost Your Web Site

devonthink mac researchA speaker was giving a presentation on information marketing. Afterwards, a member of the audience came up and expressed agreement with the presentation. However, she insisted that “it only applies to other people.” She was convinced that there was nothing in her field that she could turn into an e-book.

Yet within a minute of chatting she had developed two ideas for new e-books!

Many people who run their own business can’t see the forest for the trees. They are locked into one mindset and cannot see any other.

As another example, a fellow in the plastic moldings industry was convinced that ideas for e-books would only work in the service sector. A few minutes after chatting he had a hot idea for a new e-book. After all, a search for the term “plastic moldings” gets a lot of searches everyday online. Yet the plastic molding specialist got almost none of those searches. His website existed mainly as a brochure for existing customers, and so it was missing important traffic that could provide new business.

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Social Media – Staying In Control

Twitter for MacSocial media websites such as YouTube, Facebook and Twitter allow people to connect with one another and forge cyber friendships by identifying common goals and interests, and this includes marketers. However, while there are many potential marketing possibilities in social media, there are also potential pitfalls.

The biggest negative associated with the use of social media for business owners is the addictive or time-consuming nature of social networking. While social media can be an effective marketing and communications tool, time spent corresponding with others could seriously eat away at the time you have available for other marketing activities.

For example, it is possible to post a blog entry and be alerted whenever a new comment is made. While it’s great to respond to comments and thank commenters for their insights or reply to questions, and it helps make your blog or site personal and interactive, it can be a big-time drain if you find yourself checking your blog to read the latest comment several times a day.

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Does Google Own The Internet?

Even a casual user of the Internet is familiar with the all-encompassing presence of the corporation known as Google. Over the past few years, its name has become practically synonymous with the use of a search engine to pull up information on the Internet.

And yet search is only one of the things that Google is involved with in the online arena. In fact, in your daily online activities you may use two or three Google developed and controlled programs — perhaps even more. Whether you’re doing some shopping online or you are mapping out a road trip, you can hardly fail to notice how deeply embedded Google is in the online infrastructure.

Google has gone from being just another also-ran search engine (as it was when this writer first started using it) to the number-one search engine in the world, and “googling” has become a commonly accepted verb, being virtually synonymous with searching for something online.

As Google’s reach has expanded, so has its physical presence. Current estimates place the number of Google servers around the world at 45,000, distributed among some 25 widely-separated locations.

With the immense amounts of capital that Google has accumulated through the success of its online advertising system, and the worldwide audience, power and search capabilities at its disposal, it is clear that Google’s online dominance is likely to continue for the foreseeable future.
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