Article marketing can be one of the most effective ways to promote your blog or website. After all, the Internet is all about providing people with information, or, in other words, content.
Every webmaster or blogger needs content, whether it be body copy, articles, audio, video, infographics, charts and graphs, photographs, or news feeds. That’s probably the reason for the old Internet marketing adage, “Content is king.”
Google also likes content. It’s something analogous to a schoolteacher asking a question of her class (somebody making a search) with millions of students all raising their hands and crying out “Pick me, pick me!” The “students,” of course, are all of the websites and blogs trying to be first in the search engine results pages (SERPs).
How is our schoolteacher to know which of all of the students have the best answer? Obviously, Google uses certain criteria to judge the value of websites. That criteria is page rank (PR), and one of the factors Google weighs most heavily is the number of other sites pointing or linking to one’s own, each of which is seen as a “vote” for that site.
The question is, how do you get other sites to link to yours? Fortunately, there are a number of options. These include exchanging links, buying links from sites with a high page rank, leaving relevant comments that contain your website address on other blogs, writing product testimonials that include a backlink to your own site, availing yourself of reciprocal link directories, which serve as go-betweens between sites and bloggers, and so on.
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