One principal of viral marketing is to give something away for free. This helps to catch people’s attention and encourages them to share it with others. And what is the easiest thing to offer for free that has the highest perceived value? An ebook, of course!
Your primary goal in offering a free ebook is probably to publicize your product or service or to get traffic to your website. This can be done most efficiently if your ebook goes viral. However, you don’t have to do all the work yourself.
How does an ebook go viral? The first step is in getting a sufficient number of those in your target market to request and download it. Next is to get them to share it with their friends and colleagues, the second-generation customers. The cycle continues from there.
So how can you get your first generation ebook readers to forward that ebook on to other people, essentially distributing it for you?
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