Do you want your site to rank well in Google? Of course you do: many sites get 90% or more of their traffic from the search engine giant.
However, it is well to remember that Google bases its rankings on two things:
1. The relevance of the site (or its optimization for certain keywords)
2. The importance of the site (or the number of backlinks it gets from other sites)
Both of these factors affect your ranking. Of course, your degree of success depends, as with everything else on how hard you’re trying and how many people you’re competing against (and how hard they’re trying).
Optimizing your site for keywords is relatively easy. Generating backlinks is a bit more time-consuming, but it is still not all that difficult, and you don’t need a huge budget to do so.
The key is in writing articles. This establishes you as an expert in your field, one who has knowledge that others want, and it entails only two steps:
1. You write articles that are helpful and that share your expertise.
2. You submit your articles to other blogs that are looking for guest authors.
Read on for some questions and answers to help you write your articles and manage your marketing campaign.
Continue Reading »How to Boost Your Google PageRank with Articles