Finally – An End To the Domain Name Monopoly?

There once was a time when all you needed to do to get a domain name was to contact the creators of the domain name system and ask for it. With the exploding popularity of the Internet, things sure have changed!

The competition for short, pithy domain names has really heated up. Now if you want a name in the popular .com space, you may find that the best choices have already been taken and you must settle for a long and possibly confusing domain name.

The organization that handles Internet addresses, the Internet Corporation for Assigned Names and Numbers (ICANN) created a few more generic top level domains (TLDs) such as info or biz some time ago, but this is not enough. This shortage of top-level domains can create trademark conflicts.

Take Apple Inc. and Apple Records, for example. They’re both legal trademarks and both companies have the right to use the name to sell their respective wares. So which has the legal right to the name Apple.com (or Apple.biz, for that matter)? What if I wanted to start a business called Apple Auto Sales? Do I not have the right to use Apple as my trade name?
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Doorway Pages – Are They a Good Idea?

 

Doorway or gateway pages are a subject that usually comes up by those who are looking for tricks or shortcuts to increase their site ranking. Frequently, those who are too lazy to write decent content resort to this method.

Should you try to enhance your site with so-called “gateway” or “doorway” pages? No! A good site will already contain useful content and relevant keywords that will draw visitors and potential customers. These keywords and phrases are what will be typed into the search engines.

If you have a decent amount of quality content, you won’t  need to resort to tricks and schemes in order to generate quality traffic.

Doorway pages are not only a bad idea; they are in direct violation of Google’s policies. According to Google Webmaster Tools:

“Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.” Google adds that “doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.”

A better answer than using black hat tricks to drive more search engine users to your site is simply to write more content or to hire someone to do it for you.

I have personally come up against competition in regards to a website I operate promoting entertainment services from another marketer who uses doorway pages.

Apparently, in order to market his services to all fifty states, this webmaster or his SEO consultant created a huge set of doorway pages that were apparently designed to bring him nationwide business.

The pages consist of some boilerplate text with the name of the search engine user’s town or city sprinkled in at appropriate points in the text and headline. Doing a search for a string of non-changing text on these pages brought up a mind-boggling 19,000 results in Google!

Not only are doorway or gateway pages in violation of Google’s webmaster guidelines, but they are generally very poorly written as well. Because they are created solely for the purpose of including certain keywords and are designed primarily to attract the search engines, the writing style is usually outrageously bad.

Even if they succeed in tricking the search engines into listing them, most visitors are usually so put off by the hard-sell and repetitive and boring use of keywords that they close the window and fail to explore the site any further!

There is no substitute for adding quality, readable content to your website to increase your search engine rankings and popularity.

Performing your own site optimization is generally cheaper than hiring an SEO professional to do it for you, especially if he resorts to tricks such as the use of doorway or gateway pages that can get your site banned from the search engines!

The Many Methods of Infoproduct Selling

infoproduct marketingAs an online (or off-line) marketer, There are many ways in which you can creatively market your products to prospective customers. While it’s impossible to cover all of the means available in one article, we can certainly touch on some of the best ones.

I think you will find all of the ideas listed here are worth trying out , if not immediately, then at some time in the future. I think you’ll find that most of the ideas listed here are good for any kind of product, but especially information products.

I hope you will view this article as an introduction to many of the methods of selling and that it will introduce you to new terms and concepts that will aid you greatly in the process of marketing.
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Providing Information Will Boost Your Web Site

devonthink mac researchA speaker was giving a presentation on information marketing. Afterwards, a member of the audience came up and expressed agreement with the presentation. However, she insisted that “it only applies to other people.” She was convinced that there was nothing in her field that she could turn into an e-book.

Yet within a minute of chatting she had developed two ideas for new e-books!

Many people who run their own business can’t see the forest for the trees. They are locked into one mindset and cannot see any other.

As another example, a fellow in the plastic moldings industry was convinced that ideas for e-books would only work in the service sector. A few minutes after chatting he had a hot idea for a new e-book. After all, a search for the term “plastic moldings” gets a lot of searches everyday online. Yet the plastic molding specialist got almost none of those searches. His website existed mainly as a brochure for existing customers, and so it was missing important traffic that could provide new business.

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Social Media – Staying In Control

Twitter for MacSocial media websites such as YouTube, Facebook and Twitter allow people to connect with one another and forge cyber friendships by identifying common goals and interests, and this includes marketers. However, while there are many potential marketing possibilities in social media, there are also potential pitfalls.

The biggest negative associated with the use of social media for business owners is the addictive or time-consuming nature of social networking. While social media can be an effective marketing and communications tool, time spent corresponding with others could seriously eat away at the time you have available for other marketing activities.

For example, it is possible to post a blog entry and be alerted whenever a new comment is made. While it’s great to respond to comments and thank commenters for their insights or reply to questions, and it helps make your blog or site personal and interactive, it can be a big-time drain if you find yourself checking your blog to read the latest comment several times a day.

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Does Google Own The Internet?

Even a casual user of the Internet is familiar with the all-encompassing presence of the corporation known as Google. Over the past few years, its name has become practically synonymous with the use of a search engine to pull up information on the Internet.

And yet search is only one of the things that Google is involved with in the online arena. In fact, in your daily online activities you may use two or three Google developed and controlled programs — perhaps even more. Whether you’re doing some shopping online or you are mapping out a road trip, you can hardly fail to notice how deeply embedded Google is in the online infrastructure.

Google has gone from being just another also-ran search engine (as it was when this writer first started using it) to the number-one search engine in the world, and “googling” has become a commonly accepted verb, being virtually synonymous with searching for something online.

As Google’s reach has expanded, so has its physical presence. Current estimates place the number of Google servers around the world at 45,000, distributed among some 25 widely-separated locations.

With the immense amounts of capital that Google has accumulated through the success of its online advertising system, and the worldwide audience, power and search capabilities at its disposal, it is clear that Google’s online dominance is likely to continue for the foreseeable future.
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How to Increase SEO with Blog Commenting

One little-known and under-utilized method of SEO is leaving keyword rich comments on other people’s blogs.

This is one way that the savviest promoters use to attract readers to their own blog or website. After all, if there is a super popular blog out there in your niche, why not draw a little bit on some of its traffic?

Leaving comments is an easy way of drawing attention to your own site, as long as your comments are insightful and add something to the topic under discussion.

If you are not already familiar with the top blogs in your niche, then finding them is not difficult. You could start with Technorati to find interesting blogs, or you could do a simple Google search. To limit your search to blogs, all you need to do is click the “More” link on the sidebar on the Google search results page and then click “Blogs.”

You may think that Google would bring up the most popular blogs at the top of its search results, but this is not always the case. Go a few pages past the first page of search results and you’ll start to see blogs with all kinds of different ranking levels.
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Ebooks are the New Revolution

how to write an ebook

Have you heard that e-books are dead, that information products no longer sell? Don’t buy into this myth!

E-books are alive and well and are only getting stronger. Amazon has reported that sales of e-books now surpass those of traditional, physical printed volumes.

Think of that! A publishing medium that is hundreds of years old is now being bypassed by a new digital, electronic medium. It’s pretty momentous.

But it’s really not anything entirely new. After all, information has always sold. Traditionally it has sold in the big bookstore chains in the form of nonfiction how-to books, books on financial success, self-improvement books, books on training your dog, diet books and computer books. The information age is just transitioning to a new medium.
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Critical Success Factors On eBay

GarageSale Mac Interface

Pictured: GarageSale for Mac

The idea of starting a business on eBay can be an enticing one, but there are some considerations you should keep in mind before beginning. One advantage of eBay is that it is one of the easiest businesses to begin and requires the least start up costs. However, there are various factors that will determine your level of success:

1. The most serious eBay merchants will want to have their own websites. Although you can make a good income through eBay, the fact is that for every sale you make, the site takes a percentage. If you succeed in selling from your own website, you have already cut one business expense and you will have the opportunity to build a customer base.

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Why You Can Sell More With Video!

WiPoint Pro for iPad

The web is no longer just about pictures and text. In this age of broadband, video is becoming more and more standard, and it has proven to be one of the best ways of selling online.

With the increasing number of people trying to sell a product or service, competition is heating up. While the market is broad, it is also dense and everybody seems to be trying to sell the same thing as the next guy. Getting the attention of prospects these days has become a task of herculean proportions.

Perhaps that’s why today’s marketing arena is becoming increasingly dominated by video. In this age of YouTube, video is encompassing the web as never before.

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