The Small / Home Business Phobia

English: Steve Jobs shows off the white iPhone...Home based businesses have been around long before there was an Internet. Many of these have involved selling some kind of product, such as Avon or Tupperware, and they have been legitimate ways of earning a side income.

But even as new business models and opportunities have sprung up online, so too has the fear and suspicion of such methods of earning an income.

Part of the reason for this is a large number of scams that have been spawned on the Internet alongside the legitimate business opportunities, sometimes overwhelming them. These involve such bogus schemes as envelope stuffing or pyramid schemes that involve no products but instead focus on recruiting others (both of which predate the Internet by a wide margin). Unfortunately, as often happens, the legitimate home-based opportunities are overwhelmed by the scams.
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10 Steps To Make Money Blogging

mac article marketing guest blogging cloud 2-small

A lot of people want to learn how to make money from home, and this is no doubt one of the reasons for the popularity of blogging. Blogging need not only be about sharing your opinions with the world; it can be about making a nice little income as well. In this article, I will share some strategies on how you can do exactly that.

The most important thing to remember when setting up your blog is one that too many people seem to forget: to be successful your blog must be on a topic that people are interested in. Too many supposed “gurus” and “experts” who purport to tell you how to make money by blogging seem to spend all their time going on about the fancy vacations they take and the expensive cars they drive rather than on the essentials. So let’s examine them.
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A Beginner’s Guide to Google Adsense

English: Google AdSense Español: Google AdSense

Creating websites or blogs can be expensive when you consider the cost of hosting, domain name registration, and other expenses, and these costs can increase if you have a large site with high traffic.

Since 2003 when it was introduced, Google Adsense has had a huge impact on the web, and not the least of its benefits has been helping bloggers to defray some of these Web hosting costs and perhaps even earn a little money on the side.

What is Google Adsense? Continue Reading »A Beginner’s Guide to Google Adsense

Top 4 Ways To Build Passive Income

cash register, money, sales, profit

Many people online are pursuing the fabled goal of multiple streams of passive income. These are businesses that they can set up once and have run more or less by themselves with minimal maintenance. It is possible to do this but it will require an investment of time and money to set such businesses up in the first place.

It is not hard to see why this goal is so tantalizing. In such a business model, even if one stream of income eventually dries up, it will be no cause for worry because the other streams  will be there to take up the slack.

Compare this to the way most people earn their livelihood. They live from paycheck to paycheck with only one stream of income: their 9-to-5 job. If they lose that, they lose their sole source of support.

This is one reason why so many people suffer stress in the current down economy. They are worried about how they will make ends meet if they lose their source of income. The idea of multiple sources of income seems great, passive income even better.

If such a thing is possible, how can it be achieved?

The first requirement will be a large investment of either time or money. Nothing is free, and the more tantalizing the goal, the more people will be seeking it out, and the tougher the competition will be.

There are many methods by which you may achieve a passive income, but they will all require a considerable investment of time and effort, with no guarantee of success. There are no free rides, and if someone tells you you can get rich quick, they are probably trying to rip you off.

So how to build a passive income? Here are a few techniques:
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10 Ways To Make Money Online Today


There are many online businesses that you can start quickly. While, as in any area of business, you can expect competition for these fields in general to be intense, they also have the advantage of being in high demand and potentially highly profitable.

Here are 10 of them. If you can deal with the competition, you can claim your piece of the profits in the world of online business. They are presented here roughly in order of dificulty.
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Essential Guide to SEO Concepts

SEO-TEch-1Naturally, search engines want to be popular so they can sell advertising, and the way they do this is by delivering good, relevant results to their users. There are several technical means by which they do so, and it is important for you, if you wish to rank high, to understand them.

In the most basic terms, your sites content determines search engine rankings in three ways:

1. Inbound links
2. Web content
3. Keyword optimization

Let’s look at these in detail.

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Unique Content Is the Way To Success!

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If you’re looking around on the article sites for content to use for your own, you might want to consider the fact that there are hundreds of other people like yourself doing the same thing. If a site offers free articles, then you can be sure that there will be plenty of people who will avail themselves of this service.

This may be fine for putting together a quick site, but you will be promoting the same article that everyone else offers. Naturally, you would prefer content that is not picked over by others.

Duplicate content is not going to entice the search engines to pick the articles off of your sites out of the possibly dozens (hundreds?) of others that are running the same material and rank them high in the S.E.R.P.s (search engine results pages).

Now, there is some debate as to just how important unique content is to search engine rankings, but there is little debate that it is a nice thing to have. Having an occasional duplicate article on your site is not going to put a scarlet letter on your forehead in the eyes of Bing and Google, but it is a good idea to have the vast majority of the content on your site be exclusive to your site only.
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How Much is a Blog Worth?

Money Makes the World Go Round-small

When America online (AOL) purchased Weblogs Inc. back in October 2005, it gave new impetus to the question of just how much a blog is worth, as well as providing some concrete metrics as to how a blog is valued. It also raised some interesting questions in the process. How much is somebody willing to pay for a blog? Conversely, what is the value of your own blog?

How much AOL actually paid for Weblogs was never disclosed, but it was estimated at between $25 – $40 million. Analysts came up with various valuation schemes based on the deal.

One was to chart and track each inbound link to Weblogs Inc. Links are important, and many readers follow them. Links are also used by search engines to determine the “authority” or “trustworthiness” of a blog or website. So the number of inbound links can be in important metric of blog value.

Weblogs Inc. is actually a network of blogs that includes Engadget, TV Squad, Autoblog (for car buffs) and The Unofficial Apple Weblog (TUAW), and the analysts used the publicly available data of the number of sites pointing to them divided by the purchase price to determine the value of each link.

At an estimated sale price of $25 million, the value of each link was calculated to be about $564. At 30 million it was over $650 per link and it $40 million it was over $900 per link. Continue Reading »How Much is a Blog Worth?

Starting an eBook: a Step-By-Step Guide

apple pages ipad iosCreating an information product or ebook is one of the easiest ways of getting started in online marketing. The reason is that the range of subject matter is unlimited, and so is the angle or perspective that you can bring to your topic.

In addition, it need cost you nothing but the time it takes to create it. Everyone has a basic word processor, and the ability to export to PDF is built into the Mac, or can be obtained for free for other platforms. Alternatively, you can create an ebook on your iPad or other tablet device (and indeed, this may be the preferred tool for writing when out “on the field”).

This is not to say that writing a book is effortless, however. You undoubtedly have questions about how to get started, especially if you have never written an ebook before. Let’s examine the steps involved.
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Discovering The Personal and Professional Benefits Of Facebook

Facebook logo Español: Logotipo de Facebook Fr...If you have already created a website for your business, then you know about the benefits of having an online presence, but you are probably interested in extending your visibility in other ways as well. Tapping into the huge social community of Facebook is a great way to network, attract new clients, increase sales and more.

Chances are you’re already a part of the Facebook community. However, are you taking as full advantage of this Internet phenomenon as you could? Is it helping to boost your online reputation and increase the number of visitors to your website, or is it just another underutilized marketing method?

The reality is that there are many ways to network on Facebook. This vibrant online communications service offers a messaging system, photos, a timeline, forums, special pages made specifically for promoting businesses, cross-promotional opportunities, places and deals, and much more. It is a vast community on which you can network according to your own preferences and on your own schedule. Continue Reading »Discovering The Personal and Professional Benefits Of Facebook