Pay-per-click advertising is a very popular, if expensive, tool for driving traffic to a website. A more important consideration than traffic generation, however, is what visitors’ experience is going to be once they get to your website.
Perhaps a better way to get customers to your site than pay-per-click is to create an experience that pulls them in rather than trying to push them, a concept known as interactive marketing.
By creating relevant content that actually engages and involves your audience, you not only give them a reason to stay on your site but to come back as well. Some examples of such marketing include online interactive games, videos, message boards, mobile content, SMS and e-mail.
Continue Reading »Pull Customers To Your Site With Interactive Marketing