It has been said that doing business without advertising is like winking at a girl in the dark. You may know what you are doing but nobody else does!
Indeed, advertising is essential in business marketing. Whether a business succeeds or fails often depends on the effectiveness of its advertising.
When Apple introduced the first Mac in 1984, it not only took out a 39-page advertisement in Newsweek magazine but it created its legendary Super Bowl advertisement. The rest is history.
However, advertising requires a little out-of-the-box thinking these days, due to the sheer expense of traditional advertising media. Yet advertising that is different and well-conceived can create a big impact. After all, Samson brought down the house merely by taking out two columns!
Yet too often advertising isn’t given the attention it deserves. Sometimes when profits decline or the market looks bad, advertising is the first thing to go. This is exactly the opposite of the way it should be.
So how knowledgeable are you about business advertising? Perhaps you should ask yourself a few key questions: