Why You Can Sell More With Video!

WiPoint Pro for iPad

The web is no longer just about pictures and text. In this age of broadband, video is becoming more and more standard, and it has proven to be one of the best ways of selling online.

With the increasing number of people trying to sell a product or service, competition is heating up. While the market is broad, it is also dense and everybody seems to be trying to sell the same thing as the next guy. Getting the attention of prospects these days has become a task of herculean proportions.

Perhaps that’s why today’s marketing arena is becoming increasingly dominated by video. In this age of YouTube, video is encompassing the web as never before.

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How To Make a PLR Ebook Truly Your Own

My Secret Life eBook coverPLR ebooks are offered as a way to jumpstart your own ebook writing efforts. PLR stands for private label rights, and it gives you the right to edit the work in any way and to put your own name on it.

Often PLR ebooks include ebook cover graphics, Photoshop files, the complete text of the book in word format, and even a  prewritten sales page. All you need to do is update a few bits with your own information, upload everything to your server and watch the cash come rolling in. Right?

Not so fast. The problem is that there are dozens or hundreds of other people who have purchased the same PLR material and who are also attempting to sell it in the same way you are.

They are likely using the same cover, content, keywords and even sales page, and are waiting for the cash to come rolling in just like you are.

By the time you get your hands on that PLR ebook, chances are the market is already saturated with it.

If you wish to make any sales, you need to be a bit different. Fortunately, it’s not that difficult. Here are some tips:

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Professional eBook Covers – 4 Elements Of Design

infoproduct marketingIt is said that one should not judge a book by its cover, but it is also said that a picture is worth a thousand words.

For this reason, the cover of your e-book may play a pivotal role in its success. A well-designed, attention-getting and professional-looking cover image can be one of your most powerful sales tools.

Indeed, it could be that the cover is more important than the e-book’s content itself, because it is what grabs the attention of your intended readers.

A professional looking, high quality cover engenders trust, so you should choose an effective one. It should be unique and accurately represent your e-book’s content.

To look professional it must use type effectively, use an aesthetic color combination and incorporate professional looking imagery.

The title should be easy to read and the graphics should be crisp and relevant. These all affect the perceived image of the quality of your e-book.

Here are some tips to help you design the most effective e-book covers possible–this does not include giving your ebook a three-dimensional appearance (you can use Mac-compatible software like Box Shot 4 or Cover Action Pro for that).
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Can You Really Get Backlinks To Your Site with Article Marketing?

article marketing_3893

Article marketing can be one of the most effective ways to promote your blog or website. After all, the Internet is all about providing people with information, or, in other words, content.

Every webmaster or blogger needs content, whether it be body copy, articles, audio, video, infographics, charts and graphs, photographs, or news feeds. That’s probably the reason for the old Internet marketing adage, “Content is king.”

Google also likes content. It’s something analogous to a schoolteacher asking a question of her class (somebody making a search) with millions of students all raising their hands and crying out “Pick me, pick me!” The “students,” of course, are all of the websites and blogs trying to be first in the search engine results pages (SERPs).

How is our schoolteacher to know which of all of the students have the best answer? Obviously, Google uses certain criteria to judge the value of websites. That criteria is page rank (PR), and one of the factors Google weighs most heavily is the number of other sites pointing or linking to one’s own, each of which is seen as a “vote” for that site.

The question is, how do you get other sites to link to yours? Fortunately, there are a number of options. These include exchanging links, buying links from sites with a high page rank, leaving relevant comments that contain your website address on other blogs, writing product testimonials that include a backlink to your own site, availing yourself of reciprocal link directories, which serve as go-betweens between sites and bloggers, and so on.

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Ten Ways To Use Video To Sell More Books

To convince the reader to buy, you have got to have something more than a good sales pitch. You also need more than a good cover. You needsomething that touches the reader’s hot buttons. Video can be one way to do this, but it must be done right.

Using a video to promote your book is certainly a great idea, but you still need to make the viewer feel something. If you’re doing a video to promote your book, don’t just tell your story; emotionally grab your reader and engage them and push their hot buttons. Incorporate the triggers which your customer base responds to into your video.

Here are some tips for getting the most out of your video: Continue Reading »Ten Ways To Use Video To Sell More Books

The Many Benefits of Free Ebook Publishing

iBooks Author instructions

Ebooks continue to grow in popularity. In fact, Amazon reported awhile back that sales of ebooks have exceeded those of physical, printed volumes.

But what is an ebook? It is simply a book in electronic or digital format. PDF (portable document format) is one of the most popular and universal formats for ebooks, but ebooks can also be found in the form of word-processing documents, as proprietary software applications, or even as plain text files such as those found on project Gutenberg.

There are also special proprietary software programs that create application or device specific ebooks. This includes Apple’s iBooks Author, which creates ebooks readable on the iPad.

Ebooks, like their print cousins, provide a convenient package for collections of words. Like their print counterparts, they can impart information, entertain, teach, sell and promote.

While many big-name publishers now market electronic as well as traditional books, many others are created by small organizations or individuals.
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Planning, Strategy and Targeting: Three Essentials to Pump Up Your Marketing

Internet,Business plan

Do a search on Google for the phrase “Internet business success” and you will find about 218,000 results. The phrase “online business success” will bring up about 8,060,000 results.

These results encompass such subjects as Internet marketing in general, success for work-at-home moms, MLM and affiliate marketing.

The one thing that those who do a search for these topics have in common, whether they be newbies or seasoned professionals at online marketing, is that they are looking for information and education.

All of these listings certainly include a fair share of poor outdated information, but they also encompass some of the largest business education arenas online.

Most people realize that education is necessary for success in any type of business, whether it be online or offline. The education required in most online arenas is quite multifaceted.

What are some of the key areas in successful online marketing? They include:

* Business Planning
• Marketing Strategy
• Determination of Your Target Market
• Product Knowledge
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What Exactly Is An Ebook?

iBooks Author interface

Ebooks are electronic versions of regular printed books, and can contain just as much (or more) information as printed ones, while remaining in a portable and highly versatile format.

Ebooks are read either on the computer screen or on a portable reader such as the Kindle or iPad. One advantage of ebook readers is that they are excellent for reading in low-light conditions such as at night (a disadvantage is that they may be harder to read in bright sunlight).

An ebook is simply an electronic file that can contain not only text with pictures, but animations, movies, interactive diagrams and other elements.

Apple’s iBooks Author (pictured above) allows for the creation of richly interactive ebooks for the iPad. Most interactive features are added through the use of widgets. Such features include photo galleries that can be scrolled through with a swipe of the fingers, popovers that provide more information, interactive animations, and rotatable 3-D objects. They can also provide audio, video and links to the Internet.

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Selling Your Products On Ebay – A Step-By-Step Guide

Started in 1995, eBay has become the largest and most popular auction site on the Internet. It is indeed the world’s online marketplace for individuals and small businesses.

Today, there are more than 100 million registered users in the eBay community from around the world. People spend more time on eBay than any other Internet destination.

It may come as a surprise to many people to learn that most sellers on eBay are full-time auctioneers, but, whether you come to the service as a way to clear out your garage or as a way to supplement your income, you can make the most of eBay’s extensive audience to sell whatever you wish.

Doing so is a fairly simple and user-friendly process. The first step is to set up an account on the service.

To do so, you provide your credit card number and your PayPal or checking account information. Security of your data is assured because eBay has some of the world’s most secure servers.

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The Real Secret to a Moneymaking eBook Business

Man in Book2The e-book industry is one of the most lucrative markets around. Just consider: there is no inventory, no shipping, and instant delivery. These and other advantages make this one of the fastest-growing (albeit competitive) markets available.

Part of the competition involves e-book vendors who sell old and sometimes out of date e-books at low prices. Those who wish to sell the same e-books must do so at even lower prices and are therefore unlikely to make much money.

The best thing to do is to start your own niche e-book business, or one that targets a small, narrowly defined market, to differentiate yourself from others in the industry.

The important thing is to target a narrow, carefully defined customer base because this is key to your success. For example, if you are a work at home mom, you could sell books on child care for female entrepreneurs.

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