Posted by Tim on June 17, 2013
Although they don’t get as much attention as the domain name itself, domain name suffixes are an essential part of a URL, and they are about to become even more so. That’s because a whole host of new domain name suffixes is about to be opened up to website creators.
Even though domain name suffixes have been a part of the domain name since the beginning, they generally do not get as much attention as the domain name itself. In addition, they tend to be less well understood. Alternative terms for domain name suffix are top-level domains and domain name extensions. These are important, because, without them, the domain name itself could not exist.
When you register a domain name, in addition to choosing the name itself you are required to choose a suffix. While this used to be limited, the range of options in recent years has grown considerably.
The domain name suffix is an important part of domain name functioning because it allows visitors to a site to recognize its nature. It describes the type of organization that controls the site and is known as a generic top level domain. Continue Reading »Coming: A World Of New Domain Name Extensions
Categories: Business Management, Internet, Site Building
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Tags: Apple, Business, Domain name, Generic top-level domain, Google, ICANN, Suffix, Top-level domain, Uniform Resource Locator
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Posted by Tim on June 11, 2013
In these days of the iPad, laptop computers may no longer be the essential item that they once were, something that you carried around with you everywhere you went.
However, as great as the iPad is, laptops such as the MacBook Air or MacBook Pro, with their built-in keyboard, trackpad and self-positioning displays are still the most efficient tools for getting serious work done while on the go.
Even after you have settled on the need for a laptop, however, it can still be confusing choosing between the various models of the MacBook Air and the MacBook Pro.
Before you choose your Mac laptop, you should sit down and figure out exactly what your needs are. Will you be carrying the MacBook by itself or in a travel bag or backpack? If you plan on doing a lot of traveling with your laptop, you will want one that is very light and has a good battery life. Apple boasts up to 12 hours of battery life on the 13-inch model Macbook Ait and up to 9 hours on the 11-inch model.
Macs come with a limited one-year warranty, but since portable Macs are particularly prone to abuse, you may also wish to include AppleCare in your budget.
Continue Reading »Tips For Selecting The Right Mac Laptop
Categories: Mac Models
| Tags: Apple, apple store, ipad, Mac, Macbook, Macbook Air, MacBook Pro, Macintosh
| 2 comments
Posted by Tim on June 3, 2013
Okay, you’ve created a blog or website, you’ve established a mailing list, and you’ve even gotten some subscribers. I hate to tell you this, but that was the easy part!
It’s all about conversions, and if no one on your list buys either your own products or those of an affiliate merchant to which you point them, it won’t do you a whole lot of good.
You can convert (sell to) over 25% of the subscribers to your list, but only by following a systematic approach. You may even convert more than 25%.
Unfortunately, the old permission-based e-mail marketing strategies used by most online marketers are simply no longer good enough.
Although spam hasn’t killed the e-mail marketing industry, it has certainly wounded it. The fact is that people are pitched all kinds of products every day that they simply aren’t interested in, and eventually they become desensitized to such offers.
To achieve the greatest success in e-mail marketing, then, you need to create highly targeted sub-lists so that you can pitch very specific products. This is not as difficult as it may sound.
Let’s say that your subscribers are likely purchasers of Mac, iPhone and iPad apps. Here’s how this could be set up:
Continue Reading »How To Convert Over 25% of Your Ezine Subscribers into Paying Customers
Categories: Uncategorized
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Posted by Tim on May 27, 2013
Perhaps no medium is as versatile as video. Thanks to the FaceTime HD video camera built into your Mac or iPad, you have a multitude of uses at your disposal. See how many ways you can use video to promote your own product or service:
1. Television commercials. This is the biggie. Admittedly, this is out of reach of most people’s budgets, but it shows the power of video. 93% of all people watch some form of network programming. The use of TV spots, combined with effective demographic statistics, is what many businesses attribute their success to.
2. Promotional DVDs. These can be a convenient way to get the word out to prospective customers about what you have to offer and why they should choose you over the competition.
3. Business card CD-ROMs. A clever idea at one time, in this online age they have become rather passe. Disks the size of business cards (and with the card itself printed on one side), these could be handed out almost as freely as paper cards and gave your prospects the opportunity to see as well as read what you have to offer. If you’re going to hand out business cards, however, you might as well just include the URL to your online video. It’s a lot cheaper!
Continue Reading »Ten Ways To Use Video For Business Promotion
Categories: Internet, Sales Methods, Video Marketing
| Tags: commercials, dvd, ipad, Kiosks, Mac, podcasts, production, promotion, Streaming media, training, tv, video, Video hosting service, YouTube
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Posted by Tim on May 20, 2013
If you want to build an eBay business, as opposed to it being just a hobby or a way to clear that extra clutter out of the garage, then you will need to shift your focus in the way you approach eBay.
Most people will sell whatever they can on eBay as long as they can make a little extra money (and sometimes, even if they can’t). But if you follow the strategy of selling anything and everything, then you be playing the low price game of dealing with razor thin profit margins simply in order to get your items sold.
However, there is a way for you to boost your profit margins, and that is to specialize in a particular line of products.
Whatever area you specialize in, whether it be iPod cases, food dehydrators or exercise equipment, you can position yourself as an expert in that area. Best is to choose an area that you have some knowledge about or interest in, or that you don’t mind learning about.
Continue Reading »Boost Your Ebay Profits – By Positioning Yourself As An Expert
Categories: eBay & Online Auctions, Sales Methods
| Tags: Auctions, eBay, PayPal, Profit margin, Servers, Shopping
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Posted by Tim on May 13, 2013
Website conversion simply means helping your visitors find what they are looking for. More importantly, it guides them towards doing certain things while they are on your blog or website.
These might include such things as listening to what you have to say, signing up for your e-mail or newsletter, and of course buying your products.
An important part of visitor conversion is actually bringing them to your site to learn about your offerings and in turn give you permission to send them newsletters or special offers.
To a large degree, conversion is about finding out what your customers are looking for whether it be information, sales materials or specific products.
Believe it or not, some people don’t even know if their website or blog converts. An important part of improving website conversion involves going over the statistical information or analytics from your site and helping you to gauge exactly what your visitors want.
Continue Reading »Web Site Conversion and How To Achieve It
Categories: Sales Methods, Site Promotion
| Tags: web site conversion
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Posted by Tim on May 6, 2013
You know that developing content for your website is essential, but did you know that it can also affect your future marketing efforts?
In addition to providing information to your customers and potential customers, the content that you put on your site or blog will also aid you greatly in your efforts at search engine optimization (SEO).
Search engines like sites that are regularly updated. No matter how good your content may be, you will need to add to it regularly if you wish to maintain the favor of the search engines.
There are steps you can take that will make the content from your site useful over the long term. In fact, there is a three-tier program that you can follow.
Continue Reading »Ebooks Can Give New Life To Old Words
Categories: Infoproduct Creation, Mac Software, Mailing Lists, Sales Methods, Site Promotion
| Tags: ebook business, ebook marketing, ebooks, resale ebooks, resell ebooks, sell ebooks
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Posted by Tim on April 29, 2013
Social bookmarking has come of age. It is recommended by many experts as a method of improving your branding, distributing your content and building your image.
The effectiveness of social bookmarking first became apparent with the success of delicious.com which acquired its first million visitors in three years and its next 2 million in only six months.
One survey has found that almost 30% of Internet users tag content on a normal day with 7% both tagging and categorizing content.
Social bookmarking is merely a form of linking that allows users to share, store and classify content through a process known as tagging. Tags are simply a way of classifying content to help yourself and others to find it. The tags can applied to all data types including PDF, images, video, websites, blogs and so on.
Some of the major social bookmarking sites include Delicious.com, StumbleUpon, Google Bookmarks and Furl. Digg and Reddit are social bookmarking sites that largely focus on news.
Continue Reading »SEO-Social Bookmarking is “Word Of Mouse” On Steroids
Categories: Blogging, Online Resources, Site Promotion, Social Networking
| Tags: Google, Internet, internet marketing, Keywords, Marketing, Organic SEO, SEM, SEO, social bookmarking
| 1 comment
Posted by Tim on April 22, 2013
Facebook is an online community that gives you the opportunity to create pages on which others can learn about you and your business and contact you. Savvy marketers have also found Facebook to be a useful platform for advertising products and services and for general self promotion.
As long as you take a little care to review Facebook’s terms of service to ensure that your actions abide by the rules, you can feel free to take advantage of both free and paid methods of advertising and promotion on the massive social network.
Why Advertising on Facebook is Effective
Marketing on Facebook can work as long as it is done properly and not in a way that may be viewed as spam.
The effectiveness of the platform stems from the sheer number of members who are currently using it–over 1 billion as of the latest count. This includes extremely active participants who create their own extensive pages as well as those who mainly browse the pages of others.
With so many participants, it is likely that there will be those who are interested in the products or services that you have to offer.
One reason why Facebook is such an effective advertising platform is that it charges no fees to set up a Facebook profile, allows personal pages for each of your business ventures, and lets you link to all of your e-commerce websites.
The best way to market on Facebook is to follow the same guidelines you would use in advertising in any other online locations. This includes knowing your target audience and how to appeal to them. Any marketing campaign that fails to follow the basic rules is not likely to be effective.
In addition to the free methods of advertising on Facebook, there are paid options available for speeding up your results. Indeed, the presence of paid advertising opportunities is one of the reasons that Facebook is able to provide free services.
Facebook’s advertising model is similar to Google’s. You can purchase ad space on a cost per impression (CPM) or cost per click (CPC) basis. Ads can take the form of traditional text ads, display ads, which includes images, and unique Facebook “engagement ads.” Prices on Facebook can range from a few cents per click to $30,000 (in the case of the latter option).
Continue Reading »The Many Ways Of Promoting On Facebook
Categories: Internet, Mac Software, Online Resources, Social Networking
| Tags: advertising, Business, FaceBook, Google, Mac, Macintosh, Online advertising, pay per click, Social network
| 1 comment
Posted by Tim on April 15, 2013
There has been a lot of advice on how to increase the value of your blog or website, the most common being to place a lot of Interesting and useful content on your blog that will send a stampede of visitors your way. Paying attention to the appearance of your sites and blogs is also often mentioned. And of course, there’s the emphasis on paying close attention to keywords for drawing search engine traffic.
By now, most webmasters and bloggers have taken that advice as far as they can, however. Now, the Internet is increasingly moving toward the use of video to build value, increase traffic and improve visitor retention.
Visit any site from CNN to Yahoo and you’re likely not only to see videos but whole areas catering to them. Videos on the homepage load by themselves and offer up news reports or movie previews.
At one time it required a veritable video production house to shoot, edit and host videos, at a cost of thousands of dollars, but no longer. Now you can have professional quality videos on your site or blog no matter what your budget.
Continue Reading »Video Can Increase Your Blog or Site’s Value
Categories: Internet, iPhone / iPad, Mac Software, Site Building, Site Promotion, Video Marketing
| Tags: blog video, video, video course, web marketing, website video
| No comments
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