Posted by Tim on May 20, 2013
If you want to build an eBay business, as opposed to it being just a hobby or a way to clear that extra clutter out of the garage, then you will need to shift your focus in the way you approach eBay.
Most people will sell whatever they can on eBay as long as they can make a little extra money (and sometimes, even if they can’t). But if you follow the strategy of selling anything and everything, then you be playing the low price game of dealing with razor thin profit margins simply in order to get your items sold.
However, there is a way for you to boost your profit margins, and that is to specialize in a particular line of products.
Whatever area you specialize in, whether it be iPod cases, food dehydrators or exercise equipment, you can position yourself as an expert in that area. Best is to choose an area that you have some knowledge about or interest in, or that you don’t mind learning about.
Continue Reading »Boost Your Ebay Profits – By Positioning Yourself As An Expert
Categories: eBay & Online Auctions, Sales Methods
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Tags: Auctions, eBay, PayPal, Profit margin, Servers, Shopping
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Posted by Tim on May 13, 2013
Website conversion simply means helping your visitors find what they are looking for. More importantly, it guides them towards doing certain things while they are on your blog or website.
These might include such things as listening to what you have to say, signing up for your e-mail or newsletter, and of course buying your products.
An important part of visitor conversion is actually bringing them to your site to learn about your offerings and in turn give you permission to send them newsletters or special offers.
To a large degree, conversion is about finding out what your customers are looking for whether it be information, sales materials or specific products.
Believe it or not, some people don’t even know if their website or blog converts. An important part of improving website conversion involves going over the statistical information or analytics from your site and helping you to gauge exactly what your visitors want.
Continue Reading »Web Site Conversion and How To Achieve It
Categories: Sales Methods, Site Promotion
| Tags: web site conversion
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Posted by Tim on May 6, 2013
You know that developing content for your website is essential, but did you know that it can also affect your future marketing efforts?
In addition to providing information to your customers and potential customers, the content that you put on your site or blog will also aid you greatly in your efforts at search engine optimization (SEO).
Search engines like sites that are regularly updated. No matter how good your content may be, you will need to add to it regularly if you wish to maintain the favor of the search engines.
There are steps you can take that will make the content from your site useful over the long term. In fact, there is a three-tier program that you can follow.
Continue Reading »Ebooks Can Give New Life To Old Words
Categories: Infoproduct Creation, Mac Software, Mailing Lists, Sales Methods, Site Promotion
| Tags: ebook business, ebook marketing, ebooks, resale ebooks, resell ebooks, sell ebooks
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Posted by Tim on April 29, 2013
Social bookmarking has come of age. It is recommended by many experts as a method of improving your branding, distributing your content and building your image.
The effectiveness of social bookmarking first became apparent with the success of delicious.com which acquired its first million visitors in three years and its next 2 million in only six months.
One survey has found that almost 30% of Internet users tag content on a normal day with 7% both tagging and categorizing content.
Social bookmarking is merely a form of linking that allows users to share, store and classify content through a process known as tagging. Tags are simply a way of classifying content to help yourself and others to find it. The tags can applied to all data types including PDF, images, video, websites, blogs and so on.
Some of the major social bookmarking sites include Delicious.com, StumbleUpon, Google Bookmarks and Furl. Digg and Reddit are social bookmarking sites that largely focus on news.
Continue Reading »SEO-Social Bookmarking is “Word Of Mouse” On Steroids
Categories: Blogging, Online Resources, Site Promotion, Social Networking
| Tags: Google, Internet, internet marketing, Keywords, Marketing, Organic SEO, SEM, SEO, social bookmarking
| 1 comment
Posted by Tim on April 22, 2013
Facebook is an online community that gives you the opportunity to create pages on which others can learn about you and your business and contact you. Savvy marketers have also found Facebook to be a useful platform for advertising products and services and for general self promotion.
As long as you take a little care to review Facebook’s terms of service to ensure that your actions abide by the rules, you can feel free to take advantage of both free and paid methods of advertising and promotion on the massive social network.
Why Advertising on Facebook is Effective
Marketing on Facebook can work as long as it is done properly and not in a way that may be viewed as spam.
The effectiveness of the platform stems from the sheer number of members who are currently using it–over 1 billion as of the latest count. This includes extremely active participants who create their own extensive pages as well as those who mainly browse the pages of others.
With so many participants, it is likely that there will be those who are interested in the products or services that you have to offer.
One reason why Facebook is such an effective advertising platform is that it charges no fees to set up a Facebook profile, allows personal pages for each of your business ventures, and lets you link to all of your e-commerce websites.
The best way to market on Facebook is to follow the same guidelines you would use in advertising in any other online locations. This includes knowing your target audience and how to appeal to them. Any marketing campaign that fails to follow the basic rules is not likely to be effective.
In addition to the free methods of advertising on Facebook, there are paid options available for speeding up your results. Indeed, the presence of paid advertising opportunities is one of the reasons that Facebook is able to provide free services.
Facebook’s advertising model is similar to Google’s. You can purchase ad space on a cost per impression (CPM) or cost per click (CPC) basis. Ads can take the form of traditional text ads, display ads, which includes images, and unique Facebook “engagement ads.” Prices on Facebook can range from a few cents per click to $30,000 (in the case of the latter option).
Continue Reading »The Many Ways Of Promoting On Facebook
Categories: Internet, Mac Software, Online Resources, Social Networking
| Tags: advertising, Business, FaceBook, Google, Mac, Macintosh, Online advertising, pay per click, Social network
| 1 comment
Posted by Tim on April 15, 2013
There has been a lot of advice on how to increase the value of your blog or website, the most common being to place a lot of Interesting and useful content on your blog that will send a stampede of visitors your way. Paying attention to the appearance of your sites and blogs is also often mentioned. And of course, there’s the emphasis on paying close attention to keywords for drawing search engine traffic.
By now, most webmasters and bloggers have taken that advice as far as they can, however. Now, the Internet is increasingly moving toward the use of video to build value, increase traffic and improve visitor retention.
Visit any site from CNN to Yahoo and you’re likely not only to see videos but whole areas catering to them. Videos on the homepage load by themselves and offer up news reports or movie previews.
At one time it required a veritable video production house to shoot, edit and host videos, at a cost of thousands of dollars, but no longer. Now you can have professional quality videos on your site or blog no matter what your budget.
Continue Reading »Video Can Increase Your Blog or Site’s Value
Categories: Internet, iPhone / iPad, Mac Software, Site Building, Site Promotion, Video Marketing
| Tags: blog video, video, video course, web marketing, website video
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Posted by Tim on April 8, 2013
Organic SEO techniques may require more work on the part of the individual, but they are a safer and ultimately more effective form of search engine optimization.
You can think of organic SEO techniques as providing value to the end-user–your visitors–and reducing online “pollution.” This is in line with the philosophy that one’s ultimate success will be equivalent to the value that he or she provides to others.
In too many cases and for too many people, search engine optimization has become standardized and mechanized. Many applications and services use the same basic procedures to optimize a site’s rankings.
Surprisingly, some marketers are more familiar with the “tricks” of SEO than they are with the truly organic methods. To get ahead of the pack, they have used devious search engine optimization methods. They may work to generate traffic–at least in the short run–but ultimately they make the Internet and uglier and less user-friendly place.
These techniques, known as black hat SEO techniques, ultimately frustrate visitors and potential customers and may not even work in the long run.
Continue Reading »SEO – White Hat Beats Black Hat Every Time
Categories: Internet, iPhone / iPad Apps, Search Engine Optimization (SEO), Site Promotion
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Posted by Tim on April 1, 2013
You needn’t be a computer expert to buy a Mac. As long as you know that you want a Mac, you have made the hardest and most important decision already. If you know exactly what you’re going to use your Mac for, then you can narrow down your decision even further.
You have plenty of options when it comes to buying your Mac. You can purchase from Best Buy, the local Apple Store, the Apple Store online or an independent authorized Apple dealer such as MacMall, Small Dog Electronics or Other World Computing.
In any event, when you buy a Mac, you know you are purchasing a well-known brand and you can be sure of getting a quality product.
Getting Started
Before you start shopping for your Mac, it may be a good idea to decide whether you want a desktop Mac or a MacBook and to list the features you will need.
If you do not travel a lot and work in the same place most of the time, your best bet is to buy a desktop Mac, such as the iMac. Desktop computers tend to have a better price performance ratio than laptops, whose costs are increased due to the greater need for miniaturization and compactness.
Continue Reading »Tips for Choosing The Right Mac for You
Categories: Business Management, Mac Models
| Tags: Apple, apple store, Best Buy, iMac, Mac, Macbook, Macintosh, MacMall
| 2 comments
Posted by Tim on March 25, 2013
If you wish to start a website or self-hosted blog, you will need to obtain a domain name. There are a number of ways to purchase one:
1. Come up with an original domain name
Do a little brainstorming and register your own original domain name. Although this is the most obvious choice, some people feel the best names have already been taken.
While this is true, especially in certain niches, with a little thought it is still possible to come up with an original and relevant domain name. If someone beats you to your name of choice, it is possible with a little thought to come up with a comparable or even better domain name to register.
2. Buy an expired domain name
A list of expired domain names can serve not only as a great brainstorming tool, but as a guaranteed way of being sure you can get the name you want.
There are apps for the iPhone and iPad that can help. Domains For Sale by GeoMar, LLC (pictured) lists classified ads for domain names to see what’s for sale. GeoMar, LLC’s HotNameList Domains lists over100 new & available domain names, updated several times a day, and allows you to Search nearly 50,000 available domains by keyword. Domain Scout by Jeremy Wohl lets you Discover contact details for registered domains via DNS and WHOIS.
Continue Reading »How To Find Your Perfect Domain Name
Categories: Business Management, Internet, iPhone / iPad Apps, Online Resources, Site Building
| Tags: Business & Industrial, Businesses & Websites for Sale, DNS, Domain name, Domain Name System, Internet Businesses & Websites, ipad, iPhone, Website, Whois
| 1 comment
Posted by Tim on March 18, 2013
In 1995, someone decided to create a website that was basically a list of things for sale. Since his name was Craig, the name of the site seemed obvious.
He lived in San Francisco, so the list he created was targeted towards this region. Soon, Craig’s list became a popular place for people to find what they needed, be it a job, a chest of drawers, a babysitter or a new used car.
The rest is history. Before long, Craigslist expanded to encompass all 50 states and 52 countries. The site still doesn’t cover all major metropolitan regions, even in the US, but it does provide perhaps the most comprehensive set of classifieds for anything you might want.
How did this rather unassuming looking site come to be so popular? Part of it was word-of-mouth. It spread the word of Craigslist from San Francisco to New York, from Chicago to Houston, and made it a premier destination not only for those seeking to sell used computers but for those seeking employment—and just about everything in between.
Because the site has found other ways to monetize its large traffic, the site is generally free of banners or other corporate sponsorship. Its simplicity and ease of navigation and its ability to serve as a kind of virtual trading post and community forum have contributed to its popularity.
Continue Reading »Of All the Lists Out There, What Makes Craig’s So Popular?
Categories: Internet, iPhone / iPad Apps, Online Resources, Sales Methods
| Tags: Craigslist, ecommerce hosting, information, ipad, iPhone, overview, vps hosting, website hosting
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