Starting an eBook: a Step-By-Step Guide

apple pages ipad iosCreating an information product or ebook is one of the easiest ways of getting started in online marketing. The reason is that the range of subject matter is unlimited, and so is the angle or perspective that you can bring to your topic.

In addition, it need cost you nothing but the time it takes to create it. Everyone has a basic word processor, and the ability to export to PDF is built into the Mac, or can be obtained for free for other platforms. Alternatively, you can create an ebook on your iPad or other tablet device (and indeed, this may be the preferred tool for writing when out “on the field”).

This is not to say that writing a book is effortless, however. You undoubtedly have questions about how to get started, especially if you have never written an ebook before. Let’s examine the steps involved.
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Discovering The Personal and Professional Benefits Of Facebook

Facebook logo Español: Logotipo de Facebook Fr...If you have already created a website for your business, then you know about the benefits of having an online presence, but you are probably interested in extending your visibility in other ways as well. Tapping into the huge social community of Facebook is a great way to network, attract new clients, increase sales and more.

Chances are you’re already a part of the Facebook community. However, are you taking as full advantage of this Internet phenomenon as you could? Is it helping to boost your online reputation and increase the number of visitors to your website, or is it just another underutilized marketing method?

The reality is that there are many ways to network on Facebook. This vibrant online communications service offers a messaging system, photos, a timeline, forums, special pages made specifically for promoting businesses, cross-promotional opportunities, places and deals, and much more. It is a vast community on which you can network according to your own preferences and on your own schedule. Continue Reading »Discovering The Personal and Professional Benefits Of Facebook

Affiliate Marketing On A Mac

affiliate-marketing-300x194Have you considered starting a home-based business? Do you desire to make money online with your computer? Are you fired up about the idea of earning a secondary or even the primary income online?

Do you crave the additional security that could come from doing so? Do you believe that you might have to have a specific platform, such as PC versus a Mac or even an iPad in order to succeed in the dog eat dog world of the Internet? This article is intended to answer some of your questions and put some of your fears to rest.

The fact is that there are a lot of ways of earning an income online with your Mac, and your iPad can be a great supplemental tool in your online marketing efforts.

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What To Look For In A Mac Display

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A display is an essential part of your system. It opens up your Mac’s inner world for you to view. There are many characteristics to take into consideration, however, in choosing a display including its resolution, size, refresh rate and the size of its pixels, which will determine the sharpness of the image.

Indeed, the resolution is probably the first thing you will want to consider in choosing a display for your Mac. This is determined by the total number of pixels that are used in creating the image. The more pixels in the display, the higher the resolution.

At one time, 1600×1280 or 1280×1024 displays were common, but today, a 27-inch glossy widescreen display with a cinematic 16:9 aspect ratio and a 2560 x 1440 resolution is becoming more and more standard on desktop Macs. (In size designations, the number of horizontal pixels is specified first, followed by vertical.)

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Choosing Between iPad and iPhone


The iPhone has never been more popular among professionals and the general public. There are a number of different models available on the market and it can be hard to choose the one that will best meet your needs.

The iPhone allows you to listen to your favorite music through its built-in iPod as well as to explore your inner photographer with its excellent picture taking abilities. The FaceTime HD camera lets you make FaceTime video calls to your friends, family and business associates.

The iPad sports all of these features as well as a larger, e-book friendly screen and easier to use virtual keyboard. The iPad mini offers a bridge from the larger but somewhat harder to carry form factor of the full-sized iPad and the compact, easily-pocketable iPhone.

So if you had to make a choice, which would it be, the iPhone or the iPad? To help you make your decision, you should examine the features and options of both and see which one best fits your needs.

The iPad is available in various configurations, but most of them have the standard features including the multimedia capabilities. It’s really a personal computer that can go everywhere. With the smaller form factor of the iPad mini in particular, you can take it wherever you go and use it in any way you like.

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Ebooks: A Modern-Day Goldmine?


Some time ago, Amazon reported that sales of e-books on the service surpassed those of soft cover and hardcover versions (and they long ago surpassed sales of audio cassette and audio CD).

One of the greatest challenges for entrepreneurs who are looking to make an income is to arrive early enough at the party to get a piece of the action. However, this is not a factor with e-books, since they have proven themselves not to be a fad and are destined to stick around for a long time to come.

E-books are far more economical to publish than the old printed variety. With e-books, you needn’t put yourself at the mercy of a fussy editor or to share a huge percentage of each sale with others. Certainly, you can keep much more than the standard book royalties.

E-books today are published on every subject that traditional printed volumes are. They include fiction, nonfiction, how to, children’s books, text-only, picture books, and much more.

This is not to say that every e-book is going to be a bestseller. Indeed, e-book authors have some of the same challenges that traditional authors have: getting the word out.

Too many people see the writing of e-books as an opportunity to become wealthy and they fail to put the proper effort into creating a quality e-book. Perhaps they lack good writing skills, choose a poor topic or don’t know how to promote the book once they have written it.
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Driving Traffic to Your Facebook Pages

Facebook is an exciting (and huge) online community with over 1 billion members. People can use the service to make new friends, reconnect with old ones, find potential romantic partners and promote a blog, website, business, product or service.

Of course, some participants on Facebook are only interested in staying in touch with their old friends and not making new ones. They may keep as much of their profile private as possible and not  spend a lot of time visiting the pages of other members.

Conversely, other Facebook users see the number of friends they have as a sort of badge of honor or a sign of  popularity, and they are always looking to make more friends and to draw more traffic to their pages. Certainly, any marketer wants to attract as many eyeballs as possible, not only to their Facebook pages, but to whatever sites or products they may point too.
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Article Optimization Is Easy When You Know How!

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Writing articles for effective search engine optimization needn’t be difficult or complicated. In fact, it can be quite simple, once you know how to approach the problem.

To best understand the process of writing your articles from an SEO standpoint, let’s examine three important business concepts and the role they play in designing your SEO articles.

1. Choose a Niche You Understand and Focus In on It.

Trying to focus on a niche that is too broad will dilute your SEO efforts. Choose a narrower niche that you have more knowledge of and focus in on that instead.

For example, I write on using Apple products in Internet marketing. It is something I know about and am able to write expertly on. This also aids in choosing keywords that are targeted to the niche I am focusing on.
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Infographic: Mac Marketers in the Cloud


 Apple’s iCloud, which stores music, photos, apps, messages, contacts, documents and calendar items, as well as sharing content from one enabled device to another, has changed the way Mac users conduct business and have fun.

Do you stream music/videos from the cloud? Streaming services can give you access to millions of files or you can host your own files to share home movies with family and friends!

How do you use the cloud to streamline your work and stay productive in and out of the office?

How do you use social media, email or instant messaging to stay in touch with friends and family?

What apps do you use that run in the cloud? Apps often run on cloud servers (you can check out what we’re talking about here), that are accessed by millions. How would your life be different if you didn’t have access to the cloud?

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Ten Big Reasons Why Businesses Are Changing To VoIP

Bria Stretto™ for iPhonePictured: Bria Stretto™ for iPhone

Voice over IP is a technology that allows phone calls to be transmitted over the Internet and other computer networks. It works by converting voice sound waves into digital data packets and back again allowing for real-time two-way conversations via Internet protocol (IP).

VoIP calls can be made using a VoIP service provider, and many computer audio systems, including Macs, PCs, iPhones and iPads.

Voice over IP can also be done using  standard telephone equipment through adapters that connect it to a computer network.

There are many reasons why businesses are switching to VoIP. Here are a few of them:

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