How to Boost Your Google PageRank with Articles

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Do you want your site to rank well in Google? Of course you do: many sites get 90% or more of their traffic from the search engine giant.

However, it is well to remember that Google bases its rankings on two things:

1. The relevance of the site (or its optimization for certain keywords)

2. The importance of the site (or the number of backlinks it gets from other sites)

Both of these factors affect your ranking. Of course, your degree of success depends, as with everything else on how hard you’re trying and how many people you’re competing against (and how hard they’re trying).

Optimizing your site for keywords is relatively easy. Generating backlinks is a bit more time-consuming, but it is still not all that difficult, and you don’t need a huge budget to do so.

The key is in writing articles. This establishes you as an expert in your field, one who has knowledge that others want, and it entails only two steps:

1. You write articles that are helpful and that share your expertise.

2. You submit your articles to other blogs that are looking for guest authors.

Read on for some questions and answers to help you write your articles and manage your marketing campaign.
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What is a Successful Home Business?

Steve Jobs at the WWDC 07

Steve Jobs at the WWDC 07 (Photo credit: Wikipedia)

If we break things down to their core elements, then there are only two types of home businesses: those that are successful and those that are not.

The successful business owner needn’t find out why others have failed, but the failed business owner should certainly discover how others have become successful.

While progress may be slow in starting a home business, the important thing is to never move backwards. Slow, steady progress is better than none at all.

Different people have different definitions of success. If one person can supplement their 9-to-5 job, then they may consider themselves successful. If another can combine a home business with another part-time job to earn a full-time income, then they may consider themselves successful. And if still another can earn a full-time income doing what they enjoy most, even if they do not get rich in the process, they may consider this to be a rousing success.

Other common goals include being able to spend more time with one’s family, to earn enough income to help fulfill their child’s dreams or to enjoy a higher standard of living than their parents did. The ultimate achievement of success, however, is to be able to help others while helping oneself.

The core elements that define success are those of time, money and freedom. This means the time to do what you enjoy, the money to buy the things you want and need and the freedom to work where and when you want.

Everyone’s goal in starting a home business is to be successful, but does it happen to everyone? No!

After all, in a classroom that has 50 students, only one student can be first. 80% will pass while 20% will fail. This does not mean that the teacher is unqualified, it’s just the way it is.

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How to Spot A Link Farm Spam Page

FarmerLink farms can usually be identified by the fact that they link to an almost endless number of link pages on other websites rather than linking to specific pages within the site. In addition, relevancy of any site is not a consideration in linking, since the main goal is simply to get a high ranking in the search engines. Providing quality information to visitors is not so much a goal of such sites as is attaining a veneer of popularity through a large number of links.

How is a site marked as participating in a link farm? One indication is having a hundred links or more on a single page. There is also some question as to whether numerous internal links can be seen as a link farm.

A key component of a link farm is having a set of web pages that link to every other page in the group. Although it can be manually created, this is most often generated through an automated algorithm. It is sometimes referred to as spamdexing, because it spams search engines’ indexes. Another frequently heard term in association with a link farm is “spaghetti code,” referring to the tangled and complex nature of its branches.
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What Is a Link Farm Spam Page?

Farmer with Pitchfork 2What is a link farm? It’s not a place where corn is grown and hogs are raised. Its sole cultivated product consists of links to other websites.

I have personally been placed on some kind of mailing list in which I routinely receive offers to exchange links with another pagerank 2 site. A visit to the site invariably reveals a large number of outbound links to other sites. You may receive solicitations like this as well. Is it a good idea to take such a site up on its offer?

A link farm may exchange links with hundreds of other sites solely for the purpose of increasing link popularity. In other words, it’s a form of spamming, and any site that associates with link farms is in danger of being penalized by the search engines.

Link farms originated due to the fact that search engines rated sites based at least partially on its link popularity. In the early days, some search engines even had a limited number of listings, and sites with a small number of inbound links were as a result purged from their index. Therefore, it didn’t take long before a number of operations sprang up to automate the process of exchanging links.

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Pull Customers To Your Site With Interactive Marketing

Pay-per-click advertising is a very popular, if expensive, tool for driving traffic to a website. A more important consideration than traffic generation, however, is what visitors’ experience  is going to be once they get to your  website.

Perhaps a better way to get customers to your site than pay-per-click is to create an experience that pulls them in rather than trying to push them, a concept known as interactive marketing.

By creating relevant content that actually engages and involves your audience, you not only give them a reason to stay on your site but to come back as well. Some examples of such marketing include online interactive games, videos, message boards, mobile content, SMS and e-mail.
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How To Write Ebooks the Expert Way

Want to write an e-book fast? One way to do so is through the “expert interview process.”

What this means is approaching various experts in your field or on the topic that the e-book is going to be about and simply asking for an interview. You can find such experts by using Google or through related niche forums.

Have a list of questions ready when you contact these experts. The easiest way to do so is by e-mail. Handle this well and you can get expert answers to all of your questions.

However, before you submit your questions to your expert, you should do a little research. You want to approach the experts correctly, so keep the following points in mind:
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Internet Security and Link Protection for Marketers

Whether you just like to chat and play the occasional online game with your friends or you are a serious Internet marketer, Internet security is a must, including for Mac users. But if you’re involved in any form of business, it is a matter of grave importance, and can seriously affect your bottom line.

The right kind of security software will detect intruders and keep them from gaining access to any part of your system. It will detect break-in attempts and whether or not they are successful as well as attempts to place malware or spyware on your system.

There are various ways that a black hat hacker or cracker could gain access to a computer. These include:

Trojan Horses
These are bits of malicious code masquerading as useful programs, and they could open up a computer to the control of hackers who use it to send spam e-mail.

Worms
These are bits of code that travel through networks, often as e-mail attachments. These can destroy all the data on your hard drive.

Spyware
This is software that could not only plague you with annoying advertising pop-ups but could spy on your private data, such as your credit cards and passwords, as well.
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Remove Barriers To Sales On Your E-Commerce Site

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Too many online marketers erect barriers in the sales process between themselves and prospective customers. Fortunately, the mechanisms for removing these barriers need not be complicated, and improving ways of connecting with customers can pay off handsomely.

Some of the most common barriers to online sales include inadequate contact methods, payment options and delivery choices. You can bridge these barriers by providing more options.

Contact Barriers

Adding contact methods can be one of the simplest ways of generating more sales. Some sites offer only e-mail or a contact form as a method of contact, yet many potential customers prefer to conduct business over the phone, by mail or even by fax.

A wide range of contact options can also build credibility. Displaying your office address, fax and phone number as well as your e-mail address can show that you are a real business and make yourself transparent and easy to reach. After all, you don’t want people to think you’re another one of those Nigerian e-mail scams!

An 800 number can be another way to remove potential barriers and to build credibility. Picking up the tab in this way is a nice gesture and eliminates one more barrier to the sales process.

It’s not hard to obtain a toll-free number these days and the cost less than $.10 per minute–Not a large price to pay for building confidence in potential customers.

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The Truth About eBay Fees

 

We’ve all heard the stories of people opening up shop on eBay and making a surprisingly good side income or even a full-time living. Some few fortunate souls have, thanks to the global reach of eBay, even become millionaires through the site.

All this can lead you to believe that making a good income on eBay is easy. You may think, if others can do it, why can’t I?

The reality is that it is not as easy to make a profit on eBay as you may think. One reason is the escalating costs and fees that eBay imposes on its auctioneers. These have engendered a lot of concern and complaints over the years, and have even caused some eBay merchants to close up shop.
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Use Articles To Improve Your Google PageRank

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You have knowledge, information and insights that are worth sharing with others. In fact, that’s probably why you started a website or blog in the first place. And sharing your knowledge with others can be a valuable aid to your site rankings.

The Internet runs on information, and information will always be in big demand online. It is used in article directories, on content farms such as HubPages or Associated Content, and on your own blog or website. You can also submit your articles as guest blog posts to other bloggers and webmasters.

However, you may wonder what qualifications are required in order to write an article. All you need is knowledge on a particular topic that others might benefit from. Most venues may require that your articles be squeaky clean and free of profanity. While they will shy away from content that is the slightest bit racy or suggestive, you can easily find a home for most articles.
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